What is Referly?
Referly is all-in-one referral marketing software that enables e-commerce merchants to easily setup and manage their own automated referral marketing programs.
Referly provides positive word-of-mouth advertisement and aims to increase traffic to your webshop. Referly is also designed to help improve brand reputation and help increase sales.
What is referral marketing?
Referral marketing is a way to incentivize customers and other contacts as an ambassador for a specific organization. By informing, promoting and rewarding these customers/contacts, they would be more likely to refer a friend to buy your products.
How does it Work?
View flowchart (EN)
View flowchart (NL)
Once your store has been connected to Referly, you can create one or more referral campaigns through the Referly back-end. For more information on how to create a new campaign, click here.
The flow is as follows:
- Your customer meeting the conditions set in your campaign, will receive a referral email. For example, give € 10 off your friends, get € 25 off for yourself. (Give € 10, Get € 25). The email contains a personal referral URL, which is automatically generated by the system.
- Once your customer has received the referral email and clicks on the referral URL he will, after creating an account, be redirected to his personal friend offer landing page.
- The friend offer landing page shows the friend's coupon (In this case a € 10 discount code for your friend's next purchase). The friend offer landing page also shows the referral store URL, which friends need to use for purchasing their products. Your customer starts sharing his friend offer landing page with his friends.
- As soon as one of his friends makes a purchase through the referral store URL shown on the friend offer landing page, the purchase will be assigned to your customer who automatically turns into an ambassador.
- Your customer now becomes an ambassador and receives the successful referral email with a link to his ambassador admin page, where he can track his friend's purchases, and claim the ambassador coupon.