In Referly, we distinguish 4 types of users:
- Customers: People who bought in your webshop. All customers get imported into your Referly backend.
- Advocates: Participate in one of your campaigns. Received a referral email. Advocates accepted the invitation to participate in your campaign. They clicked on the referral URL in the referral email and created an account. Advocates have their own friend offer landing page to share showing their friend's offer.
- Friends: People referred by advocates.
- Ambassadors: Advocates who have allowed 1 or more friends to make a purchase in the webshop, via their own referral store URL.